Hans Christian van Nijkerk "#influenced" (2022)

van Nijkerk about the work #influenced: Influencers. Nature. When these visual elements meet they transcend into a higher unity which is uploaded into the digital cloud, where their message can be preached to the masses: be inspired by my brand. Buy the clothes, the jewelry, the watch and my skin products. I’m actually just like you – we could be friends, you and I. And you can be just like me if you just try to copy me. This will likely turn out to be quite embarrassing. And ridiculous. Perhaps even beautiful. But what’s the worst that could happen?

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